Privacy Policy – Mr Men Little Miss
PRIVACY POLICY
Make sure your parent or guardian has read this important information and you have their full permission before using the Mr Men websites.
Parents or guardians – please read this Privacy Policy and explain to any children using the Mr Men websites how it applies and what it means. If you have any questions, please contact us here.
Privacy is very important to us, and, of course, to you. We recommend that you read this page carefully (along with our Cookie Policy and Terms of Use) as it explains how we collect and use your and/or your children’s personal information.
By using the websites, you agree to your and/or your children’s personal information being processed in accordance with this Privacy Policy.
We have tried to keep this policy as simple as possible, but if you’re not familiar with some of the terminology, please read about those terms first.
About us
We are Mister Men Limited (company number 05098003) and our registered office is at The Grain Stores Unit 3-4, 70 Weston Street, London SE1 3QH.
Mister Men Limited is the ‘controller’ for the purpose of the General Data Protection Regulation, (the ‘GDPR’) and other laws which may apply from time to time. This means we are responsible for securely storing and processing (using) your and/or your children’s personal information which you and/or your children have provided to us. Mister Men Limited is registered with the Information Commissioner’s Office and our notification number is Z8893210. You can contact us here.
It is important that the personal information we hold about you/and or your children is accurate and up-to-date. Please let us know if any personal information changes during your and your children’s relationship with us.
We have appointed a data protection officer (‘DPO’) who is responsible for overseeing questions in relation to this privacy notice. If you wish to make any inquiries regarding this Privacy Policy, you should contact our Privacy Officer in any of the ways specified in section ‘Contact’ below.
Children
Our website is designed for children. This makes us extra careful when processing personal information.
UNDER 18s MUST ONLY USE THE WEBSITES AND PROVIDE PERSONAL INFORMATION IF THEY HAVE THE CONSENT AND SUPERVISION OF A PARENT OR GUARDIAN.
We won’t disclose information collected from children under 18 to anyone without consent of a parent or guardian. Where legally required we will obtain your consent to store information about you and your children, however, where permitted your continued use of the site will be deemed to indicate acceptance of our Terms of Use (including any of our Competition Terms), Cookie Policy and this Privacy Policy.)
When and how do you collect information?
We (or our authorized third parties) may collect information about you:
- when you register on our websites. including (without limitation) when buying or subscribing for content or product(s) from us or when you otherwise update your details;
- when you mail to [email protected] with an inquiry or other feedback;
- when you participate in interactivity, for example, when you submit an entry to a competition or prize draw, or you vote in one of our polls;
- when you request to be sent communications such as updates or newsletters;
- in monitoring your use of the websites including (without limitation) communications sent by you via the websites (if applicable);
- when you pay for items on our websites;
- when we are checking compliance with the Terms of Use and/or otherwise as required by law;
- through the use of “cookies” and/or other devices (for full details, see our cookie policy https://privacycenter.sanrio.eu/index.php/sanrio-mrmen/cookies-policy/;
- when you disclose your personal information to us or otherwise through the websites at any other point;
- from third party suppliers who have confirmed to us that they are authorized to pass your information to us in accordance with your legal rights.
We do not collect any Special Categories of Personal Data about you (this includes details about you or your children’s race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.
Third Party Providers
Personal information may be collected by us and by our third party service providers who assist us in operating the website.
Google Analytics
We use Google Analytics to help analyses how you use our website. Google Analytics generates statistical and other information about your use of our website by using cookies. Google will store this information.
If you do not want your website visit information reported by Google Analytics, you can install the Google Analytics opt-out browser add-on. For more details on installing and uninstalling the add-on, please visit the Google Analytics opt-out page at https://tools.google.com/slpage/gaoptout .
Mailchimp
We use Mailchimp to store your and/or your children’s contact details, this allows us to manage how we get in touch with you, and helps up plan and send out newsletters. It also helps ensure that we have an accurate database of details from which to contact you.
If you no longer wish for your or your children’s personal contact details to be stored using Mailchimp, please contact us and we will remove you from the system. Please note however that being removed from Mailchimp may result in you or your children no longer receiving exciting Mr Men communications from us.
WPEngine
We use WPEngine to host our website, including storage of your and your children’s contact details that you upload to our website. This enables us to provide our online services to you and/or your children.
Star Editions
We use Star Editions to operate our online shop. Star Editions uses the ecommerce platform ‘Shopify’ to host the Mr. Men online shop. Details that you provide to Star Editions when purchasing items from the Mr. Men online shop will be used by Star Editions to process, supply and ship orders, and for such other purposes as set out in Star Edition’s privacy policy which you can find on the Mr Men online shop page. This may include Star Editions sharing your details with us if you have opted-in to receive marketing messages about Mr. Men products, services and events. Please see Star Editions’ privacy policy for full details of their use of your personal data.
Click Stream Information
Like many websites, when you read, browse or download information from our website, we or our internet service provider may also collect information such as the date and time of your visit to the website, the pages accessed and any information downloaded. This information is used for statistical, reporting and website administration, maintenance and improvement purposes only.
Cookies
Mr Men websites use cookies to distinguish you from other users of the websites. This helps us to provide you with a good experience when you use the websites and also allows us to improve it. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.
Cookies are small text files that we transfer to your computer’s hard drive through your web browser to enable our systems to recognise your computer. If you access our website or click-through an email we send you, a cookie may be downloaded onto your computer’s hard drive.
Cookies may also be used to record non-personal information such as the date, time or duration of your visit, or the pages accessed, for website administration, statistical and maintenance purposes and to our website better. Any such information will be mixed together so your individual use will not be identifiable.
Cookies may also be used for other purposes on our website but in each case none of the information collected can be used to personally identify you. The default settings of browsers like Internet Explorer generally allow cookies, but users can easily erase cookies from their hard-drive, block all cookies, or receive a warning before a cookie is stored.
Please note that some parts of the website may not function fully for users that disallow cookies.
What ‘personal information’ do we collect?
When we refer to ‘personal information’, we mean information that relates to an identified or identifiable natural person i.e. a human being. This information doesn’t have to be true and it can be physical (like a handwritten form) or electronic (such as dates of birth written in a database).
Personal information is collected from you and/or your children when you and/or your children use the websites, create an account, enter competitions, sign up to mailing lists, enquire about and/or buy products or services, provide feedback or respond to communications from us. This personal information might include:
- name
- address (including postcode)
- age and/or date of birth
- email address
- child’s / children’s name(s)
- child’s / children’s age and/or date of birth
- gender
We will only use the personal information we collect from you and/or your children in the ways described below.
How we will use this personal information
We will only use the information we collect about you for purposes connected with our business. Below we set out a description of the type of data we may collect, the ways we plan to use your personal information and the legal justifications which let us to do so.
| Purpose/Activity | Type of Information | Lawful basis for processing |
| Conducting our business functions, such as the functioning of our website | (a) Identification details
(b) Contact Details (c) Account login and password (d) Marketing and Communication preferences
|
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
Necessary to comply with a legal obligation |
| Marketing and selling our products and services | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f)Technical information about your device and browser |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform about our marketing strategy) |
| Verifying your identity and contacting you and/or your children | (a) Identification details
(b) Contact Details (c) Account login and password
|
Performance of a contract with you |
| To email you and/or your children newsletters and to send other exciting updates about Mister Men Little Miss (where you have consented to receiving them by signing up to receive email updates from us) | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| Providing you and/or your children with ongoing information that we believe you may be interested in receiving; | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences |
Necessary for our legitimate interests (to develop our products/services and grow our business)
|
| Personalizing and customizing your experiences on our website, including remembering your details when you visit our website multiple times | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f)Technical information about your device and browser |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| Enabling you to enter an online competition or promotion and to publish or otherwise make available a list of prize winners
|
(a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f)Technical information about your device and browser
|
Performance of a contract with you
Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
|
| Processing your payments for purchasing any products | (a) Identification details
(b) Contact Details (c) Your payment details (d) Details of your transactions on our website (e) Marketing and Communication preferences
|
Performance of a contract with you
Necessary for our legitimate interests (to recover debts due to us) |
| Providing purchased goods or services to you and/or your children including administering the prize if you are a prize winner;
|
(a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences |
Performance of a contract with you
|
| Providing advertising material to you and/or your children regarding us, our clients, and other third parties such as our sponsors and business partners (although we will never disclose your or your children’s personal information to any third party for this purpose) | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f)Technical information about your device and browser |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| Responding to questions about our products and services and to process and deal with any complaints or enquiries made by or about you and/or your children | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f) Technical information about your device and browser |
Performance of a contract with you
Necessary to comply with a legal obligation |
| To investigate any suspected breach of the Terms of Use or the breach of other terms and conditions otherwise relating to you | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f) Technical information about your device and browser |
Performance of a contract with you
Necessary to comply with a legal obligation |
| To provide you with access to one or more social networking sites from the Mr Men Websites. Any personal data shared with a third party social network provider will be processed in accordance with their own privacy policy. | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| Developing and improving our products and business | (a) Identification details
(b) Contact Details (c) Account login and password (d) Details of how you use our Website (e) Marketing and Communication preferences (f)Technical information about your device and browser |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. We may also use your personal information for other more specific purposes for which it was collected which were notified to you at the time of collection.
We won’t share or sell your and/or your children’s personal information to anyone unless you have consented to this. If you do consent, and later change your mind, you can contact us at [email protected] and we will stop.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
If at any point we sell our company or any parts of our business, we may disclose any personal information to third parties in connection with such a sale.
We may also disclose personal information if we’re required to by the government or any law enforcement agency.
We may collect anonymised details about your and/or your children’s use of the websites for the purposes of aggregate statistics or reporting purposes. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may combine and analyze your use of the website to work out the number of users accessing a specific website feature. However, if the data can be used to directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Please note if you sign up to our mailing list you are agreeing to receive emails from us in the future relating to exciting Mister Men Little Miss news, competitions, new books or other things we think you’ll love. If at any time you want to stop receiving these emails, you can let us know by contacting us [email protected] and we will stop.
If you choose not to provide your personal information to us for the purposes set out in this Privacy Policy, we may not be able to undertake certain activities for you such as providing you with requested information, products or services, or allowing you to enter competitions and promotions
Where Your Information Is Stored
The personal information and data we collect from you may be transferred to, processed and/or stored at a destination outside of the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
All information you provide to us is stored on secure servers.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the websites and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access. This is particularly true for information you send to us via email. We have no way of protecting that information until it reaches us.
We may collect and store personal data on your device using application data caches and browser web storage (including HTML 5) or alternative mechanisms.
It is your responsibility to ensure when using the websites that you do not submit any personal data that you do not want to be seen, collected or used by other users.
Disclosure of Your Information
We may disclose your personal information to third parties for the purposes set out in the table above in the ‘How we will use this personal information’ section:
- who are part of our group of companies (the Sanrio Group of Companies).
- authorised by us and acting on our behalf such as our employees, contractors, suppliers and/or agents including without limitation our customer care teams to administer the Services provided to you by us now or in the future;
- in order to protect our users;
- when required to comply with any legal obligation;
- to enforce our terms;
- if the brand or business is sold to another company;
- as part of general statistical information about the Mr Men websites’ user base, sales patterns, traffic volumes and related matters. These details will not include information personally identifying you;
- with third-party service suppliers.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.
We share your personal information within the Sanrio Group. This may involve transferring your information outside the EEA.
Some of our third party service providers are also based outside the EEA
Will you be sent marketing messages?
We will only send you marketing messages if you indicate that you consent (e.g. by “opting-in”) to receiving such messages. Where we have your consent or are otherwise permitted to do so, we may:
- send you information by email, telephone (including SMS), mail or other methods of communication about existing and new products, characters, services and/or special offers from us; and
- send you information by email, telephone (including SMS), mail or other methods of communication about related products, services and/or special offers of selected third parties that may be of interest to you.
To stop receiving marketing communications from us, you can use the ‘unsubscribe’, ‘stop’ or similar facility contained in any such communication or you can email us at the email address set out in “Contact Details” below stating that you do not wish to receive further communications from us. To opt-out of receiving any such communications from a third party, you will need to contact the applicable third party. Please note that we are not responsible for the communications or the content of any communications you receive from any such third party. We do not pass or sell your personal information to third parties for any other purpose than as set out in this privacy policy. Unless you have given us your consent to pass your details to a third party, any marketing referred to in this section is conducted by us on our own behalf or on behalf of third parties to whom we have not given any access to your data. We will get your express opt-in consent before we share your personal information with any third party (including any other Mister Men group company) for marketing purposes.
Our Obligation
All personal data is stored securely in accordance with the GDPR, and we have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We will take all steps reasonably necessary to ensure the protection of your and your children’s data. We will do our best, but you accept that the sending of data over any telecommunication systems is not completely secure.
Please always think carefully before disclosing information to other users or otherwise making your information publicly available. It is important that you are aware that any information you disclose to another user may then be disclosed by that user. We have no responsibility or control over the contents of communications made between users of our websites for example.
In addition, we limit access to your and your children’s personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Information Retention
We will only retain your and/or your children’s personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your Rights
Under certain circumstances, you have rights under information protection laws in relation to your personal information. You have the right to:
Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.
Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios: (a) if you want us to establish the information’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us.
No Fee Usually Required
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What We May Need From You
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our responses.
Time Limit To Respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Concerns about Privacy
If you
(a) have a query or are concerned that Mister Men may have breached the GDPR, or this Privacy Policy;
(b) wish to make a complaint in relation to a breach of your privacy;
(c) would like to access your personal information held by us; or
(d) would like to correct your personal information held by us;
please contact our DPO in any of the following ways:
» by mail at: [email protected].
» by phone on +49 40 54 77 96-79
We will investigate your queries and complaints within a reasonable period of time of receiving the complaint and will notify you of the outcome of our investigation.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for information protection issues (www.ico.org.uk). We would really appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Other Sites (That Aren’t Ours)
Other websites will have their own privacy policies and may collect and use your personal information in different way. We recommend that you read these sites terms as well since we have nothing to do with them and are not responsible or liable for their policies.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Changes
This Privacy Policy was last updated in April 2019. We may change our Privacy Policy from time to time, so please check this page regularly. We will try to notify you in advance where there are any significant or very important changes.
Contact us
You can email us with any questions, queries or complaints at [email protected]
